Toolkit
Tourism Industry
- Edmonton Tourism’s Edmonton Events International (EEI) contributed to the winning bid for the 2012 IIHF World Junior Hockey Championships to be co-hosted with Calgary. EEI also contributed to the successful bids for the Grey Cup in 2010, the 2009 Tim Hortons Roar of the Rings and the 2010 Canadian Country Music Awards.
- Edmonton Tourism’s Live All Year campaign and Edmonton Festival City Highlights e-newsletter won Marketing Canada Awards in 2008 from the Economic Developers Association of Canada.
- Ken Fiske, Vice-President of Economic & Tourism Development, was named Alto Ambassador for 2008 by Travel Alberta.
- Each year 4.16 million visitors spend an estimated $1.11 billion in the Edmonton region.
- NBC’s Fear Itself, a 13-episode horror drama series, was shot in Edmonton in 2008. The total production spending budget in the region was an estimated $29 million.
- The award-winning Festival City in the Box program, presented by TransAlta showcased Edmonton to guests at 47 local, national and international events in 2008.
- Edmonton hosted 75 travel media tours in 2008 which resulted in favourable world-wide exposure. Travel Alberta estimated the worth to be $14.2 million in earned media value.
- The Gateway Park Visitor Information Centre has been named favourite information centre in Alberta by the readers of RV West Magazine for 2007 and 2008.
- Edmonton has hosted Canada’s Championship Rodeo (CFR) for more than 30 years. The economic impact of the CFR is estimated to be $60-million to city businesses annually.
- The average yearly visitation to West Edmonton Mall is approximately 28.2 million, more than eight times the population of the province of Alberta, making WEM the Alberta's number one tourist attraction.
- The Edmonton Destination Marketing Hotels’ vision and support have made a significant impact on Edmonton Tourism’s capacity to establish the region as a must-see destination, such as through in-flight marketing campaigns with Air Canada and WestJet.
- The You’re Welcome Awards recognize employees and volunteers in the service industry who exemplify hospitality to Edmonton’s visitors. The popularity of the program can be seen in the growing number of nominations submitted – from 200 in its first year to a record 2,500 nominations in 2009.
- In 2008, EEDC booked 64,214 hotel room nights valued at $19 million in economic expenditure.
