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Tourism Industry

  • Edmonton Tourism’s Edmonton Events International (EEI) contributed to the winning bid for the 2012 IIHF World Junior Hockey Championships to be co-hosted with Calgary. EEI also contributed to the successful bids for the 2012 World Women's Baseball Championship, Grey Cup in 2010 and the 2010 Canadian Country Music Awards.
  • Edmonton Tourism’s Live All Year campaign and Edmonton Festival City Highlights e-newsletter won Marketing Canada Awards in 2008 from the Economic Developers Association of Canada.
  • Edmonton Tourism's FRESH campaign and the Edmonton Festival City in a Box, a TransAlta-funded initiative, won Marketing Canada Awards in 2009 from the Economic Developers Association of Canada.
  • Ken Fiske, Vice-President of Economic & Tourism Development, was named Alto Ambassador for 2008 by Travel Alberta.
  • Ken Fiske, Vice-President of Economic & Tourism Development received the 2010 Award of Excellence by the International Association of Business Communicators.
  • Each year 4.16 million visitors spend an estimated $1.11 billion in the Edmonton region.
  • NBC’s Fear Itself, a 13-episode horror drama series, was shot in Edmonton in 2008. The total production spending budget in the region was an estimated $29 million.
  • The award-winning Festival City in the Box program, presented by TransAlta showcased Edmonton to guests at 70 local, national and international events in 2009.
  • Edmonton hosted 47 travel media tours in 2008 which resulted in favourable world-wide exposure. Travel Alberta estimated the worth to be over one million dollars in earned media value.
  • The Gateway Park Visitor Information Centre has been named favourite information centre in Alberta by the readers of RV West Magazine from 2007-2010.
  • Edmonton has hosted Canada’s Championship Rodeo (CFR) for more than 30 years. The economic impact of the CFR is estimated to be $60-million to city businesses annually.
  • The average yearly visitation to West Edmonton Mall is approximately 28.4 million, more than eight times the population of the province of Alberta, making WEM the Alberta's number one tourist attraction.
  • The Edmonton Destination Marketing Hotels’ vision and support have made a significant impact on Edmonton Tourism’s capacity to establish the region as a must-see destination, such as through in-flight marketing campaigns with Air Canada and WestJet.
  • The You’re Welcome Awards recognize employees and volunteers in the service industry who exemplify hospitality to Edmonton’s visitors. The popularity of the program can be seen in the growing number of nominations submitted – from 200 in its first year to a record 2,500 nominations in 2009.
  • In 2008, EEDC booked 64,214 hotel room nights valued at $19 million in economic expenditure.






River Valley and Parks

“The river valley is the city equivalent of having a secret identity. Of course, the secret is there, for everyone to see. You just have to be able to see the city for the trees.” A Tale of Two Cities – Stephen Hunt, Calgary Herald 07/10/2007